First of all, if you take a look at the pictures of the new Honda Insight on the stand in Detroit, one thing stands out: it looks just like a Prius. Same short, sloped nose, same little wheels, same chunky back. Part of that is due to the aerodynamics necessary to get high fuel economy in a hybrid, but part of it is probably a little Prius piggy-backing, as well. In order to sell a lot of Insights, you have to aim for the familiar.
Honda hasn’t announced an official price for its hybrid, but it keeps saying it will be cheaper than the Prius. The new Prius doesn’t have an MSRP yet, either, but we can expect both of the cars to be somewhere slightly north of $20,000.