According to 4Wheelsnews, The Mercedes-Benz C-Class Coupe is carmaker’s attempt to appeal to younger buyers and hopefully take out the BMW 1-Series. The discontinued but very popular CLK had a C-Class chassis for an E-Class price. But this time, Mercedes will do something very different.
It will have a dedicated E-Class Coupe (and E-Class convertible) and for the first time, it will have a dedicated C-Class Coupe, which is believed to be a 2011 model. The goal is to compete directly with the BMW 1-Series, which has been successful at attracting the younger buyers that have yet to make their first million. Of course, the high-volume and iconic 3-Series is being targeted but clearly, this car is a direct reaction to the 1-Series.