It's supposed to be a rival to the VW Golf and Ford Focus but it's hard to take seriously a car with such a silly name.
What do you think?
Kia Cee'd 1.6 CRDi
Top speed: 106 mph
Acceleration: 0-62 in 13.8sec
Average consumption: 62.8mpg
CO2 emissions: 119g/km
Price: from £11,270