Porsche is changing. In 2002 the ultimate sports car company released the ultimate performance SUV, the Cayenne. Later this year Porsche will release its first-ever four-door sedan. And in late 2010 Porsche will offer its first hybrid powertrain.
A desire to be socially responsible and a need to offer vehicles that could benefit from European tax incentives led Porsche to investigate developing a hybrid. Company management drove the competition to see if a hybrid system would fit with Porsche’s fun-to-drive character. They decided that hybrid driving does have a unique fun factor.