Not a lot is known about the new Durango yet, but the minisite's photos and that positioning statement, along with the fact the vehicle will be built on the same platform as the 2011 Jeep Grand Cherokee, provide some strong clues as to what we can expect.
The exterior images that have been released so far show a streamlined exterior with a powerful hood that points toward an aggressive, "hunkered-down" stance, and that will be emphasized by a relatively high beltline. That latter design cue is used to strong but subtle effect on the Jeep, so leveraging it in the Dodge is a natural choice. A relatively low ride height might get thrown into the mix as well, since Dodge has already explicitly stated the Durango isn't aiming to provide the same kind of extensive off-road capabilities as the Grand Cherokee.
And that could be an important key to the Durango's success, since it will further differentiate the Dodge from both its sibling and the rest of the competition.
Among the first moves: A Dodge Durango "minisite" is now up at www.dodge.com/2011durango/ to provide a sneak peak at what the company is calling its "three-row performance SUV."